Cate Norian
Senior Producer | Brand Partnerships | Strategic Content Operations Leader
Professional Summary
Senior Producer and Senior Creative Leader with 15+ years of experience in branded content production, cross-regional campaign execution, and end-to-end project management within media organizations. Proven track record leading integrated brand initiatives from strategic brief through final delivery, aligning sales stakeholders, creative teams, and production partners to deliver high-quality content on time and within budget. Expertise in workflow optimization, budget forecasting, stakeholder diplomacy, and editorial oversight across global and national initiatives.
Experience
2022 — PRESENT
Senior Producer, Creative Services
Red Bull Media House North America
- Serve as editorial lead and operational “air traffic controller” for Creative Services team and cross-functional branded content initiatives.
- Translate high-level stakeholder objectives into clear storyboards, production briefs and actionable creative direction.
- Oversee end-to-end project management for multiple simultaneous campaigns.
- Act as central liaison between sales, marketing, creative, and production teams to ensure alignment.
- Manage large-scale and shoe-string production budgets effectively, driving cost efficiencies.
- Define workflow systems, quality assurance standards, and programming requirements.
2020 — 2022
Manager – Content, Photography
Red Bull Media House North America
- Directed production and content strategy for over 250 shoots annually across North America.
- Managed cross-functional collaboration to deliver integrated media initiatives.
- Led strategic briefing for premium athlete campaigns and event storytelling.
- Oversaw contracts, budgets, and financial tracking for simultaneous productions.
- Built and managed a diverse national photographer network.
2017 — 2020
Content Specialist – Photography
Red Bull Media House North America
- Managed asset operations and content delivery systems for national sports and brand initiatives.
- Maintained production calendars and coordinated multi-team deliverables.
- Ensured metadata integrity, CMS ingestion, and cross-platform publishing standards.
2016 — 2017
Photo Producer
Surfline / A-Frame Media
- Managed national network of 1,000+ photographers across branded content programs.
- Oversaw accounts payable/receivable and financial reconciliation for production initiatives.
- Produced integrated content campaigns across digital platforms.
2015 — 2016
Photo Editor – TVGuide.com
CBS Interactive
- Directed editorial image strategy supporting studio and entertainment partnerships.
- Managed licensing, rights, and contractual compliance, mitigating risk.
- Produced original shoots end-to-end from brief through delivery.
2015 — 2016
Photo Editor
The Daily Mail
- Managed high-volume editorial workflows under real-time deadlines.
- Executed editing, retouching, and photographic composites for front pages.
- Oversee rights management and licensing compliance for diverse content.
2012 — 2014
Photo Editor / Producer
Leaf Group (LIVESTRONG / eHow)
- Led production of branded editorial campaigns from concept through delivery.
- Developed creative briefs and managed shoot budgets across departments.
- Art directed long-form and short-form storytelling initiatives.
Core Competencies
EXPERT
- Executive Production & Brand Partnerships
- Strategic Briefing & Integrated Marketing Campaigns
- Budget Forecasting & Financial Oversight
- Workflow Optimization & Stakeholder Alignment
- Editorial Oversight & Quality Assurance
- Vendor Negotiation & Process Documentation
- Asset Management Systems
Education
BROOKS INSTITUTE
BA Advertising – Still Photography
Brooks Institute of Photography
KENYON COLLEGE
BA Political Science
Kenyon College
Languages
ENGLISH
Fluent
SPANISH
Working Knowledge
Production Tech
- Red / Arri Workflow
- Advanced Lighting Design
- Set Coordination
- High-Speed Capture
Post-Production
- Cinematic Editing
- Color Correction
- Sound Engineering
- Mastering Pipelines
Creative Direction
- Visual Storytelling
- Pre-Viz & Scouting
- Script Supervision
- Talent Direction
Software & Tools
- DaVinci Resolve
- Premiere Pro
- Adobe CC Suite
- ShotGrid / Frame.io
Education
MFA in Cinematography
American Film Institute Conservatory, 2012
BFA in Motion Picture Arts
Florida State University College of Motion Picture Arts, 2010
Executive Program in Media & Entertainment
UCLA School of Theater, Film and Television, 2015